As the year's biggest retail event approaches, shoppers are gearing up for Black Friday 2025. This annual sales extravaganza marks the unofficial start of the holiday shopping season, offering some of the deepest discounts on the most popular products. Here’s what you need to know to prepare for this year's event.
When is Black Friday 2025?
Black Friday traditionally falls on the day after the American Thanksgiving holiday. In 2025, Black Friday will officially be on Friday, November 28, 2025. However, the concept of a single-day sale has become a thing of the past.
When Do Black Friday Promotions Start?
The trend of starting sales earlier continues to accelerate. While the official date is November 28th, most major e-commerce platforms will launch their deals well in advance, turning the entire month of November into a sales marathon.
- Amazon: Amazon is expected to kick off its Black Friday deals as early as the first week of November. The online giant typically rolls out deals in waves, with new discounts appearing daily leading up to a final, massive sale during Thanksgiving week.
- Walmart: Walmart has adopted a similar month-long approach. Expect them to release their "Black Friday Deals for Days" events throughout November, often starting on Mondays with early access for Walmart+ members.
- Target: Target also begins its Black Friday promotions early in November, often featuring week-long deals that refresh every Sunday.
- Best Buy: As a major player in electronics, Best Buy typically launches early Black Friday deals in late October and early November, often with a "Black Friday Price Guarantee" to encourage early shopping.
What Types of Deals Can We Expect?
Black Friday is famous for its "doorbuster" deals, and 2025 will be no exception. The most significant discounts are consistently found in high-demand categories:
- Electronics: This is the star of the show. Expect to see the year's lowest prices on 4K TVs, laptops, tablets (especially iPads), headphones (like Apple AirPods), and smart home devices.
- Toys: With the holidays right around the corner, retailers will offer deep discounts on top brands like LEGO, Barbie, Hot Wheels, and popular video game consoles.
- Home Goods & Appliances: This is the best time of year to buy small kitchen appliances like air fryers, stand mixers (KitchenAid is always a top seller), and high-tech vacuums from brands like Shark and Dyson.
- Fashion & Apparel: Major clothing retailers will offer significant sitewide discounts, often ranging from 30-50% off.
Which is Better: Black Friday or Cyber Monday?
Cyber Monday will fall on December 1, 2025. Historically, the lines between Black Friday and Cyber Monday have blurred, with many sales becoming a week-long "Cyber Week" event. However, a few key differences remain:
- Black Friday is still the champion for big-ticket electronics and major "doorbuster" items. If you are looking for a new TV or a laptop, the absolute best deals are often found during Black Friday itself.
- Cyber Monday tends to excel in "softer" goods like fashion, beauty, and travel deals. It's also known for having slightly better online-only, sitewide discounts from a wider variety of smaller retailers.
16 Oct, 2025
