Your website may be beautiful, but that’s not enough; the goal is to attract shoppers, build trust with them, and encourage them to buy.
Optimize your website for speed
Website building platforms like Shopify, WP, and others make it possible for designers and web developers with a weak foundation to build a compelling website, but that’s only half the battle.
Why is optimizing website speed important? Think about the negativity that occurs when a purchaser needs to tap on a page is creates a lag or loads too slowly and may simply exit the page. A fast loading website improves the user experience, reduces bounce rates and positively impacts search engine rankings.
Use a content delivery network (CDN) to distribute content across multiple servers to reduce load times.
Use tinypng and optimize images to ensure the best possible performance experience for your website.
Minimize HTTP requests and reduce the number of page elements for faster loading.
Implement Responsive Design
Whether your users are often browsing on PC or mobile, to keep your site up and running in the short term, responsive design ensures that your site looks and experiences well across all devices.
By adopting a responsive design strategy, you will give your website a boost in search engine rankings. Since search engines favor sites that interact well across devices, this will result in higher traffic acquisition rates for you. That’s certainly impressive and attractive, isn’t it?
Simplify your first screen content
The first screen is the screen that can be seen by the user without scrolling the web page screen. We are too worried about users only focusing on the first screen, and go to ignore the scrolling part of the browsing, put all the information in the first screen screen, not only lead to too much information to read, but also can not improve the user’s purchase rate. Please be clear about the current trend, the emergence of a variety of new media platforms, users are no longer only focus on the current page.
The only thing customers need to know is what kind of product you offer and whether it meets their needs, conveying your product concept can be, all other content can be put on other pages that can be scrolled through, including your product details.
Another mistake is that the first screen is displayed in a rotating format, almost no one is going to click on the left and right sliders unless it is your loyal buying base, when your first screen stays a static image and is able to successfully convey the theme, it has been successful.
Free shipping and attached gifts are more effective than discount coupons
Promotions are a good choice to display at the top of your website, it’s less obtrusive and centered, so users will focus on it.
For users, free shipping means that if anything happens to the item during delivery, it will not cause much damage and they will feel comfortable buying it.
Your accompanying gift should be based on the product you are selling, which is usually a common business technique in the health and beauty industry, such as giving away a sample of perfume with the purchase of a perfume, which is a means of incentivizing purchases.
The reason why discount coupons in the form of free shipping and gifts is because when an item is discounted, there is a sense in the user’s psyche that the item’s own value has been reduced, thus lowering the user’s anticipation of purchasing.
Directing customers to your social media site? This is not true.
Our goal is to increase the customer’s desire to buy, not too much to introduce our influence on the network, in the product page to guide the customer into your social media site will be distracted by the customer’s attention, you can not guarantee that the customer back to the trading site.
So, our most important step is to keep our customers on our website for a long time.
Optimize your footer content
In addition to showcasing your product categories, company information as well as contact information (business email, business public number) is one of the most important reasons to enhance users’ trust in making a purchase. Even if you are not in the same area.
Simplify your checkout process
When I may be happy to go to the checkout page after a long time of selecting products, but I need to fill out too much personal information, such a complicated or lengthy checkout process affects the mood, perhaps the shopping cart will be abandoned by me.
To reduce the number of steps required to complete a purchase, we can give customers the option to create an account or not, try to allow customers to checkout without creating an account, and offer a variety of payment options, including credit cards, paypal and digital wallets.
It’s easy to increase your user retention rate as well as your purchase rate with a few simple tips, start applying these strategies today and watch your ecommerce sales soar.
If you still need to complete shipping for a large number of orders, linktrans is happy to help, contact us for a quote on our logistics and shipping.
07 Sep, 2024
