As one of the world’s largest e-commerce platforms, Amazon offers sellers a variety of tools and programs to start, manage, and grow their businesses. Among these, Amazon SPN, Amazon TSPN, and Amazon SEND are key programs that provide specialized support to help sellers streamline operations, improve efficiency, and expand their reach. Below, we’ll explore each program in detail and explain how they can benefit Amazon sellers.
Amazon SPN (Service Provider Network)
Amazon SPN is a curated network of service agencies and professionals who provide on-demand assistance to sellers in Amazon stores. This program connects sellers with trusted experts specializing in a wide range of services, including:
- Account Management: Experts help sellers set up and optimize their Amazon accounts while ensuring compliance with Amazon’s policies.
- Advertising and Marketing: Providers assist with creating and managing Amazon Ads campaigns, SEO optimization, and off-platform marketing strategies to drive traffic to product listings.
- Cataloging and Listing: Professionals help create optimized product listings, including keyword research, enhanced brand content (EBC), and A+ content.
- Photography and Videography: High-quality product photos and videos that meet Amazon’s listing requirements.
- Fulfillment and Logistics: Third-party providers offer warehousing, inventory management, and shipping solutions.
- Tax and Compliance: Assistance with tax filing and compliance with local and international regulations.
- Translation and Localization: Services to adapt product listings for international markets, ensuring cultural relevance and accuracy.
For small- and medium-sized sellers who may lack the resources to manage every aspect of their business in-house, Amazon SPN offers access to reliable professionals vetted by Amazon. This network is ideal for sellers looking to expand operations or outsource specific tasks.
Amazon TSPN (Transparency Service Provider Network)
Amazon TSPN is a product tracking and authenticity verification service designed to protect brands and consumers from counterfeit goods. By assigning unique QR codes to each product, the program ensures transparency and traceability throughout the entire supply chain.
How It Works:
- Unique QR codes are applied to each product unit.
- Amazon scans the codes during fulfillment to block counterfeit goods.
- Consumers can verify authenticity by scanning the QR codes with their mobile devices.
Benefits for Sellers:
- Anti-Counterfeit Protection: Prevents unauthorized sellers from distributing fake products.
- Enhanced Consumer Trust: Listings display a Transparency “Blue Badge,” signaling authenticity and quality.
- Post-Purchase Engagement: Enables brands to engage with customers after purchase through customized messages.
Requirements:
- Active Amazon Brand Registry enrollment (with a registered trademark).
Ideal For:
Brand owners in high-risk categories, such as electronics, luxury goods, and supplements, who want to protect their products and build consumer trust.
Amazon SEND (Amazon Partnered Carrier Program)
Amazon SEND is a logistics solution designed to simplify cross-border shipping for sellers using Fulfillment by Amazon (FBA). Through partnerships with vetted third-party carriers, the program offers end-to-end freight solutions from origin countries to Amazon’s global fulfillment centers.
Key Features:
- Comprehensive Shipping Options: Supports multiple modes of transport, including ocean freight (FCL and LCL) and air freight, catering to varying cargo volumes and delivery timelines.
- Customs Clearance: Certified carriers handle customs clearance, ensuring compliance with international regulations.
- Inventory Management: SEND integrates with Amazon’s inventory planning tools, providing sellers with out-of-stock warnings and helping them maintain a healthy replenishment rhythm.
- Competitive Pricing: Amazon’s partnerships with logistics providers ensure cost savings for sellers.
Additional Benefits:
- Priority inbound processing at Amazon fulfillment centers.
- Waivers for low-volume inventory fees.
- Assistance with avoiding common issues, such as mislabeling or packaging errors, which can lead to delays or rejections.
Freight forwarding companies like Linktrans, a certified SEND carrier, are recognized for their high service quality. Sellers can rely on these carriers to ensure smooth and efficient logistics operations.
Which Program is Right for You?
Each of these programs is designed to address specific seller needs:
- Use Amazon SPN to outsource tasks like account management, marketing, and listing optimization.
- Choose Amazon TSPN to protect your brand and reassure customers with product authenticity.
- Opt for Amazon SEND to simplify cross-border shipping and streamline your logistics process.
If you’re unsure which service to choose, companies like Linktrans offer all three certifications and can provide a free, tailored logistics plan to meet your business needs.
By leveraging these Amazon programs, sellers can focus on scaling their businesses while leaving the operational complexities to trusted professionals.
26 Jun, 2025
