Amazon A+ content (also known as “Enhanced Branded Content”) is a powerful tool for sellers to transform basic product listings into visually appealing, conversion-optimized pages. By utilizing multimedia elements and strategic storytelling, A+ content not only enhances the customer experience, but also increases awareness of Amazon's self-branding. Below, we'll explore how to create A+ content while driving sales on Amazon.

What Is Amazon A+ Content?

Amazon A+ Content allows brand-registered sellers to enrich product detail pages with high-quality images, videos, comparison charts, and text modules. This replaces the standard "Product Description" section with a branded, interactive layout designed to highlight unique selling points (USPs) and answer customer questions preemptively.

Key components include:

Multimedia Modules: Image carousels, videos, and interactive hotspots to showcase product features.

Brand Storytelling: Sections like "From the Brand" or "Our Story" to build trust and loyalty.

Comparison Tables: Directly compare your product with competitors’ offerings.

Benefits of Amazon A+ Content

Selling on Amazon is first and foremost about the competitiveness of your product and then the rendering of the product page, which A+ content can obviously make more attractive.

Increase Conversion Rates

By providing detailed and visually appealing product information, A+ Content helps potential buyers make informed purchasing decisions. Studies have shown that A+ content can increase conversions by 10% or more because it reduces uncertainty and enhances product appeal.

Enhanced Brand Storytelling

One of the missions of A+ content is to provide brands with the ability to communicate their unique story, their values. Selling your product to customers in a storytelling way increases user stickiness and helps build a stronger emotional connection with your customers.

Believing in your brand is one of the reasons why they should buy from you.

Create A+ Content with Ai Generation Tools

Amazon introduced generative AI tools for U.S. brand-registered sellers this year through the A+ Content Manager. These tools help sellers create, update, and optimize their A+ content more efficiently, and you can even create this type of content in minutes (instead of weeks).

For brands of all sizes using basic A+ or advanced A+ content, these new generative AI tools can help you create high-quality content and streamline the creative development process without the need for a team of copywriters and designers.

Tip: The generative AI tools in A+ Content Manager are now available to all brand-registered sellers in the US.

To learn more, get the Amazon A+Content AI guide here.

Increase customer engagement

Engaging content such as comparison charts and detailed product features keep customers on the page longer and encourage interaction.

Easy-to-read typography and eye-catching images will help you convince customers to buy.

Reduce Returns and Negative Reviews

By providing comprehensive product information, A+ Content helps set clear customer expectations. Customers gain a better understanding of your products, as well as your workflow and, most importantly, how it can benefit them.

Your product information helps customers make more informed purchasing decisions, and realistic product descriptions make it psychologically clear whether or not they need your product, and remember, fewer negative reviews = more product ratings.

Who is eligible to create Amazon A+ Content?

To create Amazon A+ content, sellers must meet certain eligibility requirements:

• Sellers must sign up for the Amazon Brand Registry. Sellers are typically required to register a trademark for their brand.
• In addition to brand-registered sellers, Amazon vendors who sell products directly to Amazon (as opposed to selling through the Amazon marketplace) are also eligible to create A+ content.

Sellers and vendors who meet these criteria can access the A+ Content Manager in their Amazon Seller Center or Vendor Center accounts.

How to create Amazon A+ Content

Rregister For The Amazon Brand Registry

Make sure you have registered for the Amazon Brand Registry as this is a prerequisite for accessing A+ content.

Access The A+ Content Manager

Log in to your Amazon Seller Center or Vendor Center account. Navigate to the “Advertising” tab and select “A+ Content Manager”.

Start A New Project

Click “Start creating A+ content” or “Create A+ content”. You will be prompted to choose whether to create a new project or use an existing template.

Select A Template

Amazon offers several templates to choose from, and you can add up to seven templates, each with different layouts and modules. Choose the template that best suits your product and branding needs.

Add Content

Populate your content in the selected template. This includes uploading high-quality images, writing detailed product descriptions, and adding any other relevant information such as comparison charts, featured highlights, and brand stories.

Preview and Edi

Use the preview feature to see how your A+ content will look once it's published. Make any necessary edits to ensure the content is visually appealing and error-free.

Submit for Approval

Once you are satisfied with the content, submit it to Amazon for approval. Amazon will review the content to ensure it meets its guidelines. This process can take a few days, so please be patient with emails.

Monitor Performance

After approval and publishing, monitor the performance of the A+ content. Use metrics like conversion rates and customer feedback to measure its effectiveness and make adjustments as needed.

You may still have some doubts.

A+ Content FAQs

Does A+ Content improve SEO?

A+ Content itself is not indexed by search engines like Google or Amazon’s internal search engine. However, it can indirectly improve SEO by increasing sales and lowering bounce rates, which can boost product rankings.

How much does it cost to create A+ Content?

For sellers in the Amazon Brand Registry, A+ Content is free to create. Vendors may have different pricing structures depending on their agreements with Amazon.

How long does it take for A+ Content to be approved?

Amazon typically reviews and approves A+ Content within 7 business days. However, this timeframe may vary.

Can I use A+ Content for all my products?

A+ Content is only available for products that are part of your brand and registered with Amazon Brand Registry. It cannot be used for products in certain restricted categories.

Can I edit A+ Content after it’s published?

Yes, you can edit your A+ Content at any time through the A+ Content Manager. However, any changes will need to go through Amazon’s approval process again.

What happens if my A+ Content is rejected?

If your A+ Content is rejected, Amazon will provide feedback explaining why. You can make the necessary adjustments and resubmit it for approval.