What is Amazon SAS Core

Amazon SAS Core, or Amazon Strategic Account Services Core, is a program designed to provide personalized support and strategic guidance to sellers on Amazon. This program aims to help sellers grow their businesses by offering dedicated account management, performance optimization, and access to various tools and resources. Sellers enrolled in SAS Core typically receive assistance with improving their sales performance, navigating Amazon’s policies, and leveraging data insights to make informed decisions about their business strategies.

Understanding Amazon SAS Core

Whether this service is perfect to assist in achieving your business goals, we look at the following points:

Personalized insights and recommendations

Amazon's Strategic Account Services (SAS) team provides sellers with detailed, personalized insights and recommendations to help them optimize various aspects of their business. This includes identifying growth opportunities in key areas such as fulfillment, account health, conversion growth, merchandising, and global expansion. The SAS team works closely with sellers to develop tailored strategies that align with their specific business goals and market conditions, ensuring that they can maximize their potential on the Amazon platform.

Programs, deals, and early access

Sellers enrolled in SAS gain access to the latest seller offerings, including beta and pilot programs, as well as exclusive deal opportunities. The SAS team provides tailored guidance on which programs and deals are most beneficial for the seller's business, helping them stay ahead of the competition by leveraging new tools and features before they are widely available. This early access can provide a significant advantage in terms of innovation and market positioning.

Operational support

SAS offers tactical support for time-consuming operational tasks, enabling sellers to focus on scaling and growing their business. This support includes assistance with listing creation, catalog optimization, and A+ content recommendations. By streamlining these processes, sellers can ensure their product listings are optimized for better visibility and conversion rates, ultimately leading to increased sales and improved efficiency.

Issue assistance

SAS provides sellers with insights and guidance on how to efficiently manage and resolve issues that could potentially disrupt their business operations. Sellers have access to a dedicated team of specialists who can advise on the next steps to take when facing challenges, helping to minimize business interruptions and maintain smooth operations. This proactive approach to issue management ensures that sellers can address problems quickly and effectively, reducing the impact on their overall business performance.

Benefits and Drawbacks of Amazon SAS Core

It is important to understand his pros and cons before we choose this service.

Benefits of Amazon SAS Core

• Sellers receive tailored insights and recommendations specific to their business needs, helping them optimize performance and grow efficiently.
• Sellers gain early access to new Amazon features, beta programs, and exclusive deals, giving them a competitive edge.
• SAS Core provides support for time-consuming tasks like listing creation and catalog optimization, freeing up sellers to focus on strategic growth.
• Access to a dedicated team of specialists helps sellers manage and resolve issues quickly, minimizing business interruptions.
• The program offers strategic advice on key areas such as fulfillment, account health, conversion growth, merchandising, and global expansion.

Drawbacks of Amazon SAS Core

SAS Core costs between $1,600 and $5,000 per month, depending on your monthly sales revenue.

A minimum 3-month contract term leaves many small businesses needing to think about whether or not the money flow will work.

Relying too heavily on SAS Core support might lead to a lack of internal capability development within the seller’s team.The effectiveness of the personalized support might diminish as the seller’s business grows and becomes more complex.

How to use Amazon SAS Core

When you decide you want to sign up for Amazon SAS Core, first talk to an amazon sales representative and ask if your business is eligible to sign up based on your business needs, here are the eligibility requirements:

• Must have an active and in good standing account with Amazon.com
• Only for businesses and resellers doing business in the Amazon US shop
• Sellers with multiple sales accounts will need to submit an email address and merchant token unique to each sales account

If you meet the above requirements, simply click here to be redirected to the Amazon SAS Core signup page and fill out the form with your information and wait for amazon personnel to connect with you.

Amazon SAS Core FAQs

How will I engage with my account manager?

Your account manager is available by phone and email, with scheduled monthly check-in calls to review your business plan and goals.

Can I cancel Amazon SAS Core at any time

After completing the minimum term of 3 months, you may cancel your enrollment via the Premium Services Hub on Seller Central. Cancellation will take effect at the end of the current month.

How many accounts does each account manager manage?

Each account manager is assigned a limited number of sellers to ensure focused support.

What kind of merchandising assistance will I receive?

Your account manager will advise on Amazon deal types and help develop a deals strategy based on your business objectives.

How long is the program commitment?

The minimum commitment is three months, with no maximum length of enrollment.

How do I provide feedback on my account manager?

You can reach out directly to their manager or use the "leave feedback anytime" link in their email signature.