Temu's growing popularity forced Amazon to take notice, causing it to target a lower-priced user base and launch an Amazon version of Temu called "Amazon Haul".

What is an Amazon Haul

Amazon launched Amazon Haul in November to compete with emerging e-commerce platforms such as Temu Competition, which aims to provide users with ultra-low-cost goods.

All items on Amazon Haul are priced at $20 and under, with most of them priced around $10 and under.

You can also get free returns within 15 days on purchases over $3. Orders over $25 qualify for free shipping for one week, while smaller orders are subject to a $3.99 fee.Backed by Amazon's A-to-z Guarantee, which protects customers when they buy in our store whether they are sold by Amazon or one of our selling partners.

Unlike amazon prime members, items ordered through haul take 1-2 weeks to arrive.

Where is Amazon Haul

Amazon Haul is currently only available to some users.First of all, you need to download the Amazon shopping app in your mobile phone's app shop, you can search "haul" on amazon shopping or visit the website amazon.com/haul.

They set up a "amazon haul" independent board entrance on the home page of the main site, the underlying technical framework is shared with the main site, but the page presentation will be different.

Amazon Haul is currently a mobile-only experience, but your purchases from Haul can be found in My Orders on mobile and desktop.

Features of Amazon Haul

We went to the page of Amazon Haul, on the home page we can see the dynamic banner poster to attract the eye, as well as the text scroll bar below, on which you can clearly view the content of the offer.

Instead of the traditional Amazon star rating, the products in the Recommendations section of the product page are identified with the "Best seller" badge and different colour schemes.In Haul, we can find that the price of most products is less than $10, and the first number of the price tag is enlarged, which becomes the most conspicuous sign.

The term "Haul" itself is also used on the Internet to refer to shopping collections and shopping sharing, and it can be seen that Haul is doing its best to cater to a younger demographic, and that fun and low prices are the newest change in attracting U.S. consumers to online shopping.

Why people are more likely to expect to buy low-priced goods

Due to the global recession, the drop in income availability has led to a gradual search for lower priced and more cost effective goods, and when you can get the same item for less, why not go for it?When quality is not evident and price is evident, the vast majority of people will choose the lower priced item.

Where Amazon Haul sellers mainly come from

Amazon Haul sellers mainly from China, Chinese sellers in the Amazon platform of the third-party sellers accounted for 63%, only the productivity of China, can be for the platform a constant supply of low-priced and rich goods.

Why amazon is launching Amazon Haul

Marketplaces are steadily losing share to emerging e-commerce platforms. In a Salesforce survey, it was revealed that 21% of Americans find shopping in these marketplaces (emerging e-commerce platforms such as Temu) more enjoyable than traditional shopping, and half of them even spend on impulse for low prices.

Clear consumer demand as well as e-commerce market trends, forcing amazon forced to seize the market with Temu, Shein, from the design of the page, amazon is also really learning Temu.

Tariffs may affect the subsequent development of Amazon Haul

Previously, Temu and other companies have benefited from the policy due to the existence of (de minimis rule) tax policy, which allows packages valued at less than $800 to enter the U.S. duty-free or exempt from customs inspection.

And the U.S. government has said it will limit the policy, especially since Trump's rise to power has created uncertainty about changes to trade policy (Trump has proposed tariffs of between 60% and 100% on Chinese goods, and a tax of between 10% and 20% on every product imported from all U.S. trading partners.).

What products can I buy on Amazon Haul

Amazon's bias towards categories is towards low-priced fashion, furniture and household goods categories, with a general bias towards daily necessities.

Can Amazon Haul be used in other countries?

Currently Amazon Haul is only available in the US beta and has not been announced for other countries.

Will Amazon Haul participate in Black Friday?

As of the time of publishing the article on November 20, there is no news informing Amazon Haul will join the Black Friday event although it is close to Black Friday.

Amazon says the beta version of "Haul" is currently in the early stages of the experience, with plans to refine and expand it in the coming weeks and months based on customer feedback.