The first sense of impact a commodity brings to buyers is not text, but images. Listing images are not only the main way for consumers to understand commodities, but also the key for sellers to display commodities, attract clicks and improve conversion rate.

A good listing image can significantly increase the exposure rate and sales of goods, therefore, optimizing listing images is a skill that every Amazon seller must master.

Amazon Main Image Requirements

• The main image must have a pure white background.
• The product should fill at least 85% of the image frame.
• Only the product being sold should be included. No accessories unless they are part of the sale.
• The main image should not have text, logos, or watermarks.
• The product should be clearly visible and not cropped or obscured.

Here are the general requirements for Amazon listing images:

Images should be in JPEG, PNG, TIFF, or GIF format. JPEG is preferred.

The image should be at least 1000 pixels on the longest side and 500 pixels on the shortest side for optimal zoom functionality.

Use RGB or CMYK color modes.

The main image should have a pure white background (RGB 255, 255, 255).

The product should occupy at least 85% of the image frame.

The main image should only show the product being sold, without any accessories not included in the sale.

No additional text, graphics, or inset images.

Images should be professionally lit and photographed or scanned, with realistic color and smooth edges.

No pornographic or offensive materials.

How do I create a new product listing?

To create a new product listing on Amazon, follow these steps:

Select Add Products

Go to the "Catalog" drop-down menu and choose "Add Products."

Add a New Product

Click on "I'm adding a product not sold on Amazon."

Enter Product Title

In the "Item name" box, enter a descriptive title for your product. Amazon may suggest a product type based on this title.

Confirm Product Type

Click "Confirm." If Amazon doesn't suggest a product type, click "Select other" to manually choose a category that matches your product.

Enter Product Information

Fill in the necessary details under the tabs: Product identity, Description, Product details, Offer, and Safety & compliance.

Submit Listing

After entering all required information, click "Submit" to complete the listing process.

Your product should be visible on Amazon within about 15 minutes. You can edit the listing anytime using the "Manage All Inventory" tool.

Common Amazon Listing images Issues

why are my images not zoomable on amazon seller

The zoom feature requires files to be 1600px or larger on the longest side, with a minimum acceptable file size limit of 1000pxs.

My Amazon Listing Won’t Display my Uploaded Images

The most common reason that images go missing from Amazon is that they did not meet the Amazon product image requirements and were removed upon upload or soon after. Even if compliant, it can still take up to 24 hours for new images to appear.

Also the zoom feature requires files to be 1600px or larger on the longest side, you are on the limit for the smallest file size acceptable at 1000pxs.

Amazon requires a white background, why some Amazon sellers can use use a lifestyle image as their main product photo

Amazon's Detect Violations tool takes time to detect and take down the offending images and get penalized, it's just a matter of how long it takes, so make sure you follow the rules.

I am not a brand owner, can I add products that are not listed on Amazon?

There are many ways to list a product that you are not the brand owner of, but Amazon will restrict creating new products in the catalog in some cases. For example, you'll need to provide a verifiable vendor invoice that proves you've purchased more than 10 units.

Please note that you will also want to ensure that you have appropriate documentation that shows the source of your inventory and possibly a letter of authorization.