Amazon reviews play a crucial role in shaping the online shopping experience for both buyers and sellers. For buyers, these reviews provide valuable insights into the quality, functionality, and reliability of products, helping them make informed purchase decisions. For sellers, positive reviews enhance credibility, boost visibility, and drive sales by acting as social proof.

 

In this guide, we’ll explore everything you need to know about Amazon reviews, from writing and managing reviews to avoiding policy violations and leveraging reviews to build trust. Whether you're a buyer looking to navigate reviews effectively or a seller aiming to maximize their impact, this article has you covered.

 

 

What is Amazon review?

 

Amazon reviews are opinions and feedback on products from buyers who have already purchased them. For better or worse, customers want to hear the most honest reviews of the products they want to buy.

 

Amazon then takes great care in helping to create reviews and show them to customers. You can get more opinions about your purchase in the reviews, such as filtering the reviews of this jump rope from Functionality, Value for money, Jump rope quality, etc. When you click on one of them, it will comprehensively sort out the most reasonable reviews for your reference. Amazon also allows reviews written in one country/region to be displayed on the product page in another country/region, so customers can benefit from reviews from all over the world.

 

 

There is also a search box in the reviews section, and underneath it, there is a prompt text that you can click to check the FAQs for this product.

 

 

 

About sellers

 

Benefits of Amazon Reviews

Gain More Exposure

Amazon reviews help products gain greater visibility on the platform. Products with a higher number of reviews and better ratings are more likely to appear in search results and recommendations. This increased exposure can attract more potential buyers, leading to higher sales. Positive reviews also act as social proof, encouraging customers to trust and choose your product over competitors.

 

Customers Will View Products with Reviews

Products with reviews are significantly more likely to be viewed and considered by customers. Shoppers often rely on reviews to assess the quality, usability, and overall value of a product before making a purchase. A product with numerous genuine reviews signals credibility and popularity, making it more appealing to potential buyers.

 

Add Reviews to Your Own Website to Increase Trust

Including Amazon reviews on your own website can enhance trust and credibility with your audience. Reviews act as testimonials, showcasing real customer experiences and satisfaction. By integrating these reviews into your website, you provide potential buyers with additional reassurance about the quality of your product, reducing hesitation and increasing the likelihood of a purchase.

 

 

Customer Product Reviews Policy

 

Amazon strictly prohibits any manipulation of buyer reviews, and any of the following actions will result in a “Customer Product Reviews Policy Violation” flag on the seller's account.

 

Self-evaluation or malicious comments about competitors: A seller leaves a 5-star review on their own product, praising its quality, while leaving a 1-star review on a competitor's product, calling it "cheap and unreliable" without ever purchasing it.

 

Engagement of third parties to manipulate reviews: A seller hires a service or group to leave fake positive reviews on their product or negative reviews on a competitor's product to artificially influence ratings.

 

Using compensation or refunds to ask buyers to remove low-star reviews: A seller contacts a buyer who left a 2-star review, offering a full refund or a gift card in exchange for removing the negative review.

 

Creating new variants under hot products to leverage existing positive reviews to boost the star rating of new variants: A seller launches a new, unrelated product (e.g., headphones) under the same listing as a highly-rated product (e.g., phone cases), so the new product inherits the old product's positive reviews and high rating.

 

Including cards or gifts in packaging to lead buyers to leave 5-star reviews: Buyers find a gift card in their packages that gives them a discount when they give the seller a 5-star Amazon review (provided they don't mention the contents of this card).

 

mazon has a zero tolerance policy for any violation of customer product reviews. If caught with any attempt to manipulate customer reviews, their platform detection tools will take immediate action and the following penalties may apply:

• Immediate and permanent revocation of the seller's selling privileges in the Amazon mall, along with the withholding of account funds.
• Removal of all reviews of the item and blocking the item from receiving future reviews or ratings.
• Permanently remove the item from Amazon.

 

Customers dislike fake reviews, and they often leave low-star ratings or report their dissatisfaction to Amazon when the product does not meet their expectations. To avoid such situations, sellers should focus on maintaining transparency and ensuring the quality of their products. By adhering to Amazon's Customer Product Reviews Policy and providing accurate descriptions, sellers can minimize complaints and build trust with their customers. Instead of expending excessive energy on addressing customer complaints, it is more effective to invest in improving product quality and delivering excellent customer service to prevent such issues in the first place.

 

 

About Buyers

 

Please don't just focus on the “5-star reviews.”

 

Star ratings and reviews are subjective. All reviews are written from the buyer’s perspective, which can vary greatly. To make an informed decision, take the time to read both positive and negative reviews, then draw your own conclusions.

 

Before purchasing anything, be clear about what you need, how you plan to use the product, and carefully review the technical details and product descriptions. If you end up with a product that doesn’t meet your needs because you didn’t do your research, that’s on you. However, if the product matches your needs but arrives damaged, defective, or lacking features promised in the description, that’s the seller’s responsibility.

 

It’s important to remember that Amazon reviews don’t always reflect the actual quality of a product. Many excellent products receive unfair negative reviews, which can lower their overall star ratings. Don’t let the star ranking alone influence your decision. Instead, read the reviews thoroughly and make your own judgment.

 

 

How to Write a Seller Review on Amazon

 

Log in to Your Amazon Account

Go to the Amazon website or open the Amazon app.

Enter your credentials to log in to your account.

 

Go to Your Orders

On the top right corner of the homepage, hover over or click on "Returns & Orders" (desktop) or navigate to "Your Orders" in the app.

This will display a list of all your recent purchases.

 

Find the Order You Want to Review

Scroll through your order history and locate the product you purchased from the seller you want to review.

 

Leave Seller Feedback

Under the specific order, look for the option "Leave Seller Feedback" or "Write a Review for the Seller" (this may vary depending on your region).

Click on this option to open the seller review form.

 

Rate the Seller

You’ll be asked to rate the seller on a scale of 1 to 5 stars based on your experience. Consider factors such as:

Shipping speed

Product packaging

Customer service (e.g., responsiveness to inquiries or issues)

 

Write Your Review

In the text box provided, write a brief review describing your experience with the seller. Be specific and honest. For example, mention whether the item arrived on time, if it was well-packaged, and how the seller handled any issues. Avoid reviewing the product itself (product reviews are separate).

 

Submit Your Review

Once you’ve completed your review, click Submit to finalize it. Your feedback will help other customers evaluate the seller.

 

Things to Keep in Mind

• Focus on the Seller: A seller review is about your experience with the seller, not the product itself.
• Be Honest and Fair: Provide constructive feedback based on your actual experience.
• Avoid Offensive Language: Reviews should follow Amazon’s community guidelines to ensure they are respectful and appropriate.

 

 

How to See Your Reviews on Amazon

 

Log in to Your Amazon Account

Visit the Amazon website or open the Amazon app.

Enter your credentials to log in.

 

Go to Your Account

On the desktop, hover over "Accounts & Lists" in the top-right corner and click "Your Account" from the dropdown menu.

On the mobile app, tap the menu icon (three horizontal lines) in the bottom-right corner, then select "Your Account".

 

Navigate to Your Profile

Scroll down on the Your Account page and look for the "Your Profile" option (often listed under the "Ordering and shopping preferences" section).

Click or tap on "Your Profile" to access your public profile page, which contains all your activity on Amazon.

 

View Your Reviews

On your profile page, you’ll see a section labeled "Community Activity" or similar.

Here, you can view all the reviews you’ve written, including product reviews, seller feedback, and other contributions.

Click on any review to view it in detail or edit it if necessary.

 

Edit or Delete Reviews (Optional)

If you want to edit or delete a review, locate the specific review and look for the "Edit" or "Delete" option next to it.

Follow the prompts to make your changes.

 

Quick Tip for Mobile Users

If you’re using the Amazon app and don’t see the "Your Profile" option, you can also search for it directly by typing "Profile" into the search bar within the app.

 

 

Amazon Review FAQs

 

1. How do I write a product review on Amazon?

To write a product review, go to "Your Orders", find the product you purchased, and click "Write a Product Review". You’ll be prompted to rate the product (1-5 stars), write your review, and optionally upload photos or videos.

 

2. Can I leave a review for a product I didn’t purchase on Amazon?

Amazon’s policy typically requires you to have purchased the product on Amazon to leave a verified purchase review. However, you can leave an unverified review if you didn’t buy it through Amazon, though it may carry less weight in the system.

 

3. How do I write a seller review?

Seller reviews are separate from product reviews. Go to "Your Orders", locate the order, and click "Leave Seller Feedback". Focus on the seller's service (e.g., shipping speed, packaging, and communication), not the product itself.

 

4. How do I see my reviews?

Go to Your Profile under your account settings. There, you’ll find all your reviews, ratings, and other contributions. You can also edit or delete reviews from this section.

 

5. Can I edit or delete a review I’ve written?

Yes, you can edit or delete your reviews. Go to Your Profile, find the review you want to change, and click Edit or Delete.

 

6. Why was my review rejected or removed by Amazon?

Amazon may reject or remove reviews that violate their guidelines, such as:

Reviews containing inappropriate language or offensive content.

Reviews written in exchange for compensation (unless through Amazon’s Vine Program).

Reviews that are overly promotional or irrelevant to the product.

Multiple reviews for the same product by one person.

 

7. How long does it take for my review to appear on Amazon?

Reviews typically appear within 72 hours after submission, though they may take longer if Amazon needs to review them for compliance with their guidelines.

 

8. Can I leave an anonymous review?

Yes, you can choose to leave a review anonymously by selecting the "Post as Anonymous" option when submitting your review.

 

9. What is a “Verified Purchase” review?

A "Verified Purchase" badge appears on reviews if Amazon can confirm that the reviewer actually purchased the product through Amazon. This badge helps other customers trust the authenticity of the review.

 

10. Can I leave a negative review?

Yes, Amazon allows both positive and negative reviews as long as they adhere to the community guidelines. Be honest and constructive when writing negative feedback.

 

11. How many reviews can I leave on Amazon?

Amazon limits the number of non-verified purchase reviews you can leave to prevent spam or abuse. Verified purchase reviews generally do not have a limit.

 

12. Can I report a fake or inappropriate review?

Yes, you can report a review by clicking the "Report Abuse" link beneath it. Amazon will investigate and take action if the review violates their policies.

 

13. What is Amazon’s Vine Program?

Amazon Vine is an invitation-only program where trusted reviewers receive free products in exchange for honest and unbiased reviews. Vine reviews are labeled with a special badge.

 

14. Can I review a product if I received it as a gift?

Yes, you can review a product you received as a gift, but it will not have the "Verified Purchase" badge unless it was purchased through your Amazon account.

 

15. Why can’t I find the option to leave a review?

If the review option is unavailable, it could be due to:

The product no longer being listed on Amazon.

You not meeting Amazon’s eligibility criteria for leaving reviews (e.g., recently created accounts or accounts with insufficient purchase history).

 

16. Can I review a digital product (e.g., eBooks, apps, or movies)?

Yes, digital products can be reviewed just like physical products. For example, Kindle books or apps purchased through Amazon can be reviewed on their respective product pages.

 

17. Did amazon get rid of search in reviews?

Not really, you can still find the search bar on product reviews.

 

18. Can I leave a review on Amazon as a business?

No, reviews must be written by individuals, not businesses. Amazon prohibits reviews that are written on behalf of a company or organization.

 

19. What happens if I violate Amazon’s review policies?

Amazon may remove your review, suspend your ability to leave reviews, or even terminate your account if you repeatedly violate their guidelines.

 

20. Why are some reviews marked as “Helpful”?

Amazon allows users to vote on whether a review was helpful. Reviews with many "helpful" votes are more likely to appear at the top of the product’s review section.