According to media reports, Amazon is cancelling the Try Before You Buy program.

What Is Amazon Try Before You Buy?

Amazon allows Amazon members to try on eligible items before confirming their order and have up to seven days to decide whether to return them, such as clothing, shoes and accessories that they are unsure of the fit, style and quality. With Prime Try Before You Buy, you can try on up to six items at a time.

Amazon first introduced Try Before You Buy (formerly known as Prime Wardrobe) in 2017 and has received rave reviews from customers.

Why is Amazon cancelling Try Before You Buy?

More and more customers are affected by the artificial intelligence introduced by Amazon, such as virtual try-on and personalised recommendations, which can be a good way to improve customer engagement, and in order to reduce costs and increase efficiency, Amazon will gradually eliminate the Try Before You Buy option.

Amazon Try Before You Buy FAQs

What happens to items I’ve already ordered through the program?

If you’ve placed an order through Try Before You Buy, the process remains unchanged. You will still have the standard 7-day trial period to decide which items to keep and which to return. Items you choose not to keep can be returned for free using the prepaid return label provided by Amazon.

Will I lose any benefits as a Prime member?

While the discontinuation of Try Before You Buy may be disappointing for some, Amazon Prime members will continue to enjoy a wide range of benefits, including free two-day shipping, Prime Video, Prime Music, and access to exclusive deals. Additionally, new features like virtual try-on tools may soon become part of the Prime shopping experience.

How will virtual try-ons work?

Virtual try-ons use augmented reality (AR) and AI technology to allow customers to visualize how clothing or accessories will look on them without physically trying them on. This feature is already available for some products, like shoes and glasses, and Amazon plans to expand it to more categories in the future.

What if I prefer trying items physically before buying?

For these customers, Amazon’s free return policy remains a viable alternative. Additionally, traditional retailers with try-before-you-buy policies may provide similar services in physical stores.

How can I provide feedback about the cancellation?

If you’d like to share your thoughts about the cancellation of Try Before You Buy, you can contact Amazon’s customer service team or leave feedback through the Amazon website or app. Customer feedback often plays a role in shaping the company’s future offerings.