TikTok Shop is tightening its logistics standards in a major way. Starting August 25, 2025, all orders in the UK and European Union must be delivered within five business days of order creation. For sellers targeting the EU, the platform is also enforcing strict Service Level Agreement (SLA) compliance, making fast and reliable delivery non-negotiable.
Sellers who fail to meet these requirements risk reduced visibility, traffic penalties, and even store suspension.
Direct Shipping from China Is No Longer Competitive
For many cross-border sellers, especially those using direct shipping from China, this policy is a game-changer. Even with express couriers, delivering to Europe within five business days is rarely feasible. Customs delays, flight disruptions, and holiday backlogs all add risk to an already tight timeline.
Why TikTok Is Prioritizing Fast Delivery
This move aligns with a global trend across major e-commerce platforms: logistics speed is now a competitive requirement, not a value-add.
- TikTok Southeast Asia has already piloted next-day delivery in select countries.
- Temu has partnered with local logistics providers across Europe to shorten delivery times.
- Amazon and AliExpress continue to expand their global warehouse networks to enable 1–3 day shipping.
TikTok’s new logistics policy sends a clear message: to succeed on the platform, sellers must meet enterprise-level fulfillment standards.
Select Overseas Warehousing
To meet TikTok’s new delivery requirements, sellers must pivot to a more scalable and reliable fulfillment model: overseas warehousing.
By shipping inventory in bulk to local fulfillment centers in the UK and EU, sellers can:
- Achieve 1–3 day delivery times, easily meeting the 5-day SLA.
- Avoid customs delays by pre-clearing inventory.
- Improve customer satisfaction and reduce refund rates.
- Boost product visibility, as TikTok favors listings with high fulfillment scores.
While overseas warehousing requires more upfront planning and capital, it offers long-term advantages in speed, compliance, and customer trust.
What should TikTok sellers do?
To stay compliant and competitive, TikTok sellers should take immediate action:
Audit your current logistics strategy. If you’re still using direct international shipping, it’s time to consider alternatives.
Partner with a trusted 3PL provider in the UK or EU. Look for services that integrate with TikTok Shop and offer fast, reliable domestic delivery.
Forecast inventory needs and plan bulk shipments to local warehouses to avoid stockouts and delays.
Track your SLA performance in the TikTok Seller Center to ensure you’re meeting the platform’s expectations.
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09 Sep, 2025
