TikTok Shop is rolling out an exciting new feature designed to enhance the shopping experience for its users. The platform, known for its seamless integration of ecommerce and entertainment, has introduced a new badging system to help shoppers identify trusted and reliable sellers more easily.
What’s New in the TikTok Shop Badge System?
The new system introduces four new badges—Official Shop, Authorized Seller, Gold Star Seller, and Silver Star Seller—while retaining the existing Top Brand badge. Each badge is designed to highlight specific qualities of a shop, making it easier for shoppers to recognize sellers who meet high standards of quality and reliability. Importantly, a shop can only hold one badge at a time, ensuring clarity for consumers.
Here’s a breakdown of the badges:
- Gold Star Seller & Silver Star SellerThese badges replace the previous Star Shop badge and are designed for independent sellers, such as small businesses, artists, and local makers. Shops must meet specific criteria to earn these badges, including:These badges signal that the seller consistently provides excellent customer service, timely shipping, and quality products.
- Uploading a shop logo
- Maintaining a Shop Performance Score (SPS) of 90% or higher
- Achieving a positive product feedback rate of 80% or more
- Having at least one active product listing
- Official Shop & Authorized Seller These badges are awarded to shops based on their business type and indicate that the seller is qualified to sell branded products. Sellers with these badges will display a blue checkmark alongside their badge, verifying their authenticity and ensuring shoppers that they are purchasing genuine, high-quality products.
- Top Brand This badge remains part of the system and continues to highlight well-known, trusted brands on the platform.
The new badge system is designed to make shopping on TikTok easier and more transparent. With these badges, shoppers can confidently identify sellers who meet TikTok Shop’s high standards for quality, performance, and customer service.
Additionally, shops with a Shop Performance Score (SPS) will display detailed stats such as:
- The percentage of orders shipped within two days
- The percentage of customer inquiries responded to within 24 hours
These metrics allow shoppers to make informed decisions when choosing where to buy.
Badges Are Not Permanent
One key feature of the badge system is its dynamic nature. Badges are not permanent—shops must maintain their performance to keep their badge. If a shop's performance drops or improves, its badge status will be updated accordingly. This ensures that the badge system remains fair and reflects the current standing of each seller.
The new badges will be seamlessly integrated across the TikTok platform. Shoppers will notice these icons on:
- LIVE shopping sessions
- Product detail pages
- Short videos
- Search results
You can also click on a badge to see more details about what it represents, making it easier to understand why a shop has earned its status.
For sellers, the new badge system is an opportunity to stand out by meeting TikTok Shop’s criteria for quality and performance. Earning a badge can help build trust with shoppers, increase visibility on the platform, and boost sales.
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