Amazon has built its reputation on customer trust — and that trust depends on the safety, legality, and authenticity of every product sold on the platform. To protect customers and maintain marketplace integrity, Amazon enforces strict policies around restricted products. Sellers who fail to comply may face serious consequences, including listing removal, account suspension, inventory destruction, and even legal action.
If you list products on Amazon, you must comply with all applicable federal, state, and local laws and regulations, and follow Amazon policies that apply to your products and product listings.
Restricted products are items that cannot be sold on Amazon due to legal, safety, regulatory, or internal policy reasons. These include:
Amazon provides a detailed list of restricted product categories, but this list is not exhaustive. Just because a product isn’t explicitly listed does not mean it is allowed. Sellers are responsible for ensuring their products comply with all applicable laws and Amazon policies.
If you are unsure about the legality or eligibility of a product, consult legal counsel before listing.
Some of the most commonly restricted or regulated categories include:
The complete list can be found on Amazon’s Restricted Products help pages. Keep in mind that some products may also be restricted in specific regions or countries, and others may be prohibited from Fulfillment by Amazon (FBA).
Amazon has a zero-tolerance approach to restricted products. If you list or sell a prohibited item, Amazon may take one or more of the following actions:
In many cases, Amazon allows sellers to appeal enforcement actions, but you must submit a detailed Plan of Action that addresses the violation and outlines steps to prevent recurrence.
To avoid violations and protect your seller account, follow these guidelines:
Review the Restricted Products Help PagesThese pages are regularly updated with examples and category-specific requirements.
Check for Category Approval RequirementsSome categories require pre-approval, documentation, or supplemental guarantees before listing.
Ensure Accurate and Honest ListingsMisrepresenting or miscategorizing a product to bypass restrictions is a serious violation.
Understand FBA LimitationsCertain products may be allowed for merchant fulfillment but not for FBA.
Comply with Regional and International LawsIf you’re listing products for international sale, ensure they meet all applicable laws in the destination country.
Avoid Unauthorized ClaimsTerms like “FDA Approved” or use of the FDA logo require formal authorization and documentation.
When in doubt, research thoroughly, consult legal experts, and err on the side of caution. A single restricted listing can jeopardize your entire business.
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