‘For some reason, I want to transfer my Amazon seller account to someone else.’ Are you worried about account transfers?

Due to Amazon's policies, they usually don't allow the transfer of seller accounts unless you meet certain conditions. In this post, we will provide you with ways to transfer your account.

How to change ownership of amazon seller account

Firstly, we remind you that if your company has been cancelled and your Amazon account has triggered a profile review on the platform, please do not rush to submit any information.

Once submitted, Amazon will find that the company has been cancelled during the audit, and may determine that the account is suspected of fraud, which will lead to the failure of the audit, and the subsequent transfer of the account will be more difficult.

Contacting the Amazon team

Please contact the Amazon team by email, clearly informing the seller that the company set up in the Seller Centre has been cancelled, and requesting a change of the company to which the account belongs.

Be patient and Amazon will send you an email in a few days, an example of which is below:

We have received your request to change the company registered in your account.

Why did I receive this email?

We need more information to continue processing your request.

What information do I need to provide?

Please reply to this email with the following information so we can review your request.

--Reason for changing the company registered in your I want to open a business account.

The relationship between your current company and the new company you are registering.

---- is the name (including the legal entity) of the new company you are registering. Legal entities include sole traders, limited companies and not-for-profit organisations.

--Confirm whether your current company will continue to exist.

--Confirm all beneficial owners of your current company. Beneficial owners are natural persons who directly or indirectly own more than 25 per cent of the shares or voting rights in your company.

-Confirm the country where the new company will open an account.

--Confirm all beneficial owners of the new company.

If the buyer owns the shop themselves, they will also need to notify Amazon of the news: Open a new account.

Verify the old company's account information

Amazon may ask to verify some of the information from the old account, such as the business licence or legal and beneficial owner information. Even if the company has been cancelled, sellers should submit authentic documents as requested. After several rounds of submission verification, you will receive an email similar to this:

Dear Seller.

Your Selling on Amazon payment account has been activated.

We will get in touch with you if we need more information.

For any assistance relating to Selling on Amazon or other Amazon services, you can search our help pages or contact Seller Support.

Amazon Link

Happy Selling!

Amazon Payments

Please note: This email was sent from a notification only address that cannot accept incoming,email. Please do not reply to this email.

Changing your Amazon account details

You will need to find the ‘Transfer Business’ button in the Amazon back office settings and follow the instructions on the page to fill in the new subject details and submit. This is a critical step in the process of changing your account, so sellers need to fill in the information carefully to ensure that it is correct.

Below is the content that needs to be updated:

Email Address: Switch to the email address associated with the new owner. If possible, use a brand-specific email for continuity.

Phone Number: Update the phone number to the contact information for the new owner.

Bank Account and Credit Card Information: Replace payment and billing information with the new owner's information.

Tax Information: File updated tax forms (W-9, W-8BEN, etc.) in the new owner's name.

TIP: When making these changes, use the same IP address and device you previously used to access the account. This helps avoid triggering Amazon's fraud detection system.

Buyer Evaluation Accounts

After the account details are updated, the buyer is usually given a period of time to evaluate the account performance and verify its accuracy. During this time, the buyer will

Review sales and profit data.

Analyse inventory levels and turnover.

Verify the accuracy of financial statements and operating claims.

Depending on the terms of the agreement, the evaluation period is typically 14 to 30 days. During this period, the buyer should avoid making any significant changes to the accounts, as doing so could void the agreement and complicate the transition process.

Waiting for review

You, in turn, will continue to receive emails from Amazon with alerts along the lines that you are changing legal entities, some features may be limited, etc., and Amazon has verified the new account information.

Make Your Amazon Account More Valuable

A well-established brand

A well-established brand can significantly increase the value of your Amazon business. Buyers are more likely to pay a premium for businesses with a recognizable and trusted brand.

Invest in professional product images, logos, and packaging to give your brand a polished and professional look.

Develop a presence on social media platforms, drive traffic to your Amazon listings through paid ads, or create a website for your brand. Buyers value businesses that don’t rely solely on Amazon for traffic.

Optimize Your Financial Performance

Buyers are primarily interested in the profitability and stability of your business. Focus on improving your financial metrics to make your business more appealing.

Buyers value businesses with steady revenue and profit growth over time. Avoid sudden dips in sales and demonstrate a clear growth trend.

Businesses are easy to operate

Buyers prefer businesses that are easy to operate. Simplifying your operations can make your business more attractive and valuable.

Keep detailed and accurate financial records, including profit and loss statements, sales reports, and tax documents. Buyers will want to review these during the due diligence process.

Loyal Customer Base

A loyal customer base is a valuable asset for any business. Focus on increasing customer retention and satisfaction.

Use tools like Amazon’s Subscribe & Save program or include inserts in your packaging to encourage customers to reorder.

Conclusion

Changing ownership of amazon seller account is not difficult but it takes time to be patient.

If you have any doubts about this, please contact us.

If you want to utilize Amazon to boost your sales or want to know more about the latest seller information on Amazon, please follow us.

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